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Out-of-work Chinese actors turn to theme parks as immersive characters after AI squeezes short-drama jobs_我的网站

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A |     政府积极推动减钠运动,率先向小贩分发低钠盐加强宣导,希望更多小贩转用低钠替代品。受访小贩表示,低钠盐价格较高,希望可获津贴购买低钠盐。陈振益在文礼坊熟食中心售卖鸡饭,他已试用低钠盐,觉得味道没有差别,不过成本考量还是重点。

B | 陈振益说:“味道应该是一样只是少钠而已嘛,经济考量啦说真的,如果价钱一样当然用比较健康的。

C | ”售卖虾面的卢伟宏说,平均一个星期使用六公斤的盐,每公斤约0.50元,如果使用低钠盐,估计一周成本提高约30多元。

D | 卢伟宏称:“价格方面也是有些偏高,主食的味道还在那边,这个只是一个调味。

E | ”全国商联总会小贩组组长刘福记说:“很多小贩们都不知道(低钠盐),所以有这样的一个推广,也提高大家的意识,现在的人我发现越来越注重健康,相信他们(摊贩)也慢慢地会逐步地改变这些思维方式。”在中峇鲁熟食中心售卖菜头粿的巫奕明支持使用低钠盐,并认为主要看顾客的接受度。“顾客们适应就没问题,我们也希望顾客吃得比较健康,因为我没有用很多(盐),所以成本应该没有增加很多。”售卖印度香饭的沙扎因也使用低钠盐来替代普通食盐。    

Chinese actress Luo Xinyuan played Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Photo: Courtesy of Luo Xinyuan
    Chinese actress Luo Xinyuan played Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Photo: Courtesy of Luo XinyuanAs China's once-thriving live-action short drama industry looses speed due to the weight of AI-generated content and shrinking investment, a growing number of young actors who once starred in micro-dramas are moving to a different kind of stage: playing roles at cultural tourist attractions. 
There, they play martial arts heroes and folk characters for live audiences, finding steadier income and real-time connection with viewers. 
"Earning a living with your own hands is nothing to be ashamed of," actress Luo Xinyuan told the Global Times, even as many still hold out hope, waiting for good scripts.
The migration reflects a stark reality. In the first quarter of 2026, AI micro-dramas accounted for more than 95 percent of all micro-dramas released industry-wide, sharply squeezing the space for live-action productions. 
By July, pay for leading actors had shrunk by over 50 percent, mid-tier actors by more than 80 percent on average, and daily wages for bottom-rung extras had fallen into double digits, China's CCTV reported.
Luo, a 21-year-old actress, experienced the downturn firsthand. She came to Hengdian, China's largest film and television production base, to shoot short dramas. "When I first arrived, there were many crews preparing in one hotel. Now sometimes there are only one or two, or none," she told the Global Times. 
This May, she began playing the role of Huang Rong, a beloved wuxia heroine, at Hengdian World Studios. Her daily routine includes interactive stage competitions, parades and live audience interactions, working nearly 13 hours daily during the peak summer season.
"It's tiring but fulfilling," Luo said. "There are no scripts here. It's more about playing with visitors face to face." The change has eased her anxiety. "When I was filming, I kept worrying about the next job. Now I feel more stable."
Yin Jiaxuan, 25, took a different route. He started his career as a professional character performer at major theme parks, starring in immersive shows based on popular game and film IPs before transitioning to short dramas and online movies in mid-2024. 
At the industry's peak, he moved seamlessly between sets. 
"One crew wrapped, and the next was already arranged. I'd go straight to makeup the next day and start filming the day after," he said. Now he keeps both identities, taking film roles when they come and returning to scenic spots during holidays.
Yin rejects the stigma that screen acting is the only proper path. 
"Screen acting is seen as the professional main road, while street-level performance is treated as amateur work. This invisible prejudice has trapped many performers," he said. Yet the tangible stage offers something the camera cannot. 
"Performance comes from life and is higher than life - that is the core of film creation. But now I realize that beyond artistic expression, performance is about building human connections."
Both actors shared that theme park characters must do more than act; they must draw tourists into the scene, delivering emotional value on demand. Visitors come to the scenic spot not just to sightsee, but "to step into a fantasy."
Yin Jiaxuan Photo: Courtesy of Yin Jiaxuan
    Yin Jiaxuan Photo: Courtesy of Yin JiaxuanScenic areas are reaping the benefits. Media outlets have reported that in Kaifeng's Wansui Mountain Martial Arts City, Central China's Henan Province, tourists who interacted with these characters stayed an average of 2.3 hours longer per day. 
Every extra 30 minutes of stay raises the probability of secondary consumption by about 25 percent, according to local data. Revenue jumped from about 80 million yuan ($11.86 million) in 2022 to 1.27 billion yuan in 2025. 
While Hengdian World Studios has used characters to boost repeat visits, with annual pass holders returning multiple times "for a specific character."
Cultural scholar Yu Jinlong told the Global Times that the influx of trained actors is upgrading immersive tourism. 
"In the past, theme park characters were mostly amateurs doing costume photos. Now professional actors can build complete characters, improvise and connect storylines, turning scenic spots into open-air theaters," he said. 
Yu pointed out the uniqueness of China's character boom compared with global immersive entertainment. 
"Unlike Western theme parks that rely heavily on mature imported IPs and standardized performances, China's scenic character culture is rooted in local wuxia (martial hero) history and folk customs, encouraging personalized improvisation. Many local scenic spots create hit immersive projects with small investments, forming a unique online-offline communication loop via social media," Yu said. 
As China's cultural consumption shifts from sightseeing to participation, Yu said the young actors swapping short drama sets for scenic spots may be shaping a new hybrid career for the country's entertainment workforce.
For Luo, the recognition from visitors is a reward in itself. 
"There are tourists who travel from far away just to see my performance. It feels good to be recognized," she said. "Actually, I'm still exploring too. But I think you should do what you love, as long as you have the ability."

F | “这个低钠盐不错我们确实可以用,不过一般的盐三公斤,3元这个比较贵一点。”中峇鲁商联会主席卢德盛说:“要鼓励小贩们用这种低钠盐,我想政府应该有一些津贴,好像一个月多少看他们的用量了,这样小贩们才会响应这个活动不然他们的成本无形中会提高,他们的盈利就会减少。

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Published on:15:40:35


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